I work with a small number of hospitality businesses and coffee brands each year on programs that genuinely move the needle - in quality, differentiation, and revenue. Every engagement is scoped, fixed-fee, and focused on a measurable outcome.

Here's how I can help:

Caffeine Strategy Implementation

$15,000 - $22,000 AUD · Fixed fee · 3-6 weeks

WHO THIS IS FOR

Hotels, wellness venues, premium hospitality groups, and lifestyle brands who want to give guests genuine control over their caffeine experience, not just a choice between regular and decaf.

THE PROBLEM IT SOLVES

Most coffee programs treat caffeine as a binary - you get full caffeine or decaf. That leaves a significant gap: customers who want coffee in the afternoon, who are sensitive to caffeine, who are pregnant, or who simply want to manage their energy more intentionally. They exist in every venue. Right now there's nothing in your program designed for them.

WHAT YOU RECEIVE

  • A structured caffeine-level menu framework (Full / Moderate / Low / Decaf)

  • Product sourcing direction and blend recommendations

  • Staff language guide: how to present caffeine options without confusion

  • Customer-facing education material

  • Service flow integration (no added complexity at the bar)

  • Full launch plan and 4 weeks of implementation support

THE OUTCOME

A coffee program with a genuine point of difference. Customers who previously avoided afternoon coffee become regular purchasers. Staff who can guide caffeine conversations with confidence. A story your venue can actually tell.

Coffee Program Build

$18,000 - $28,000 AUD · Fixed fee · 4-8 weeks

WHO THIS IS FOR

New café concepts, restaurant groups adding a serious coffee identity, international brands entering the specialty market, or any venue whose coffee program exists but has never been properly designed.

THE PROBLEM IT SOLVES

Opening a venue with good intentions and sourcing decent beans is not the same as having a coffee program. Without a clear identity (what your coffee stands for why your sourcing choices matter, how your service communicates quality) you're one of hundreds. This engagement creates the framework that makes your coffee worth talking about.

WHAT YOU RECEIVE

  • Coffee concept and positioning (what makes your program distinctly yours)

  • Sourcing direction and blend or single origin strategy

  • Brew parameters and extraction standards

  • Service model and workflow design

  • Staff training framework and calibration system

  • Launch plan with quality benchmarks

THE OUTCOME

A coffee program built from the ground up with world-class thinking behind every decision, and a team that understands why each decision was made, so standards hold after I'm gone.

Coffee Program Audit & Profit Fix

$10,000- $18,000 AUD · Fixed fee · 2-4 weeks

WHO THIS IS FOR

Established venues or multi-site groups who know their coffee program could be better but can't pinpoint exactly where it's underperforming, or don't have the internal expertise to fix it.

THE PROBLEM IT SOLVES

Most coffee programs have at least two or three significant leaks: extraction inconsistency, waste, poor workflow, undertrained staff, or a menu that doesn't match what customers actually want. Each one costs money quietly, every day. This engagement finds them and fixes them.

WHAT YOU RECEIVE

  • Full audit of extraction quality, consistency, and waste

  • Margin and menu analysis

  • Workflow and staffing gap assessment

  • Written findings report with prioritised recommendations

  • Implementation support for agreed fixes

  • Follow-up review at 30 days

THE OUTCOME

A clear picture of where your coffee program is losing money, quality, or customer experience and a practical plan to fix it. Most clients find the project pays for itself within 3 months.

Product Development Sprint

$15,000 - $30,000 AUD · Fixed fee or retainer · timeline varies

WHO THIS IS FOR

Coffee equipment brands, RTD and functional beverage companies, and roasters developing new product lines who need world-class sensory and technical input, fast.

WHAT YOU RECEIVE

  • Concept development and product direction

  • Prototype evaluation and sensory calibration

  • Technical input on brew parameters, blend design, or equipment integration

  • Commercial feasibility assessment

  • Ongoing advisory available as a follow-on retainer

PRIOR WORK

Product development collaborations with Hario, Mazzer, DYDO Drinkco, and Nomad Coffee Group. Details available on request.