About Us


The partnership between Pete Licata and Holly Bastin, that later formed Licata Coffee Consultants, began back in 2005 with Pete's first place Midwest regional barista championship. The team continued to work as coach and competitor up until the 2013 World Barista Championship in Melbourne, Australia in which Pete took first place. Soon after the 2013 WBC event win, Pete and Holly formed Licata Coffee Consultants in order to help pass on their coffee education to competitors and roasting programs from around the world.


Winning competitions requires more than a dynamic presentation and technical expertise, although that does help. What makes a champion is experience, and in the 10 plus years that they have been involved in competitions they have gained mastery over many aspects of the coffee craft along the path to winning. With these years of experience within the coffee competition circuit, coupled with their raw talent and expertise, the team at Licata Coffee Consultants is ready to help our clients achieve winning results.


Check out our awards and competition training successes!

Pete Licata

2013 WBC Champion

Chief Advisor



Pete Licata started in coffee as a barista in 2003. A college student at the time, he took a job at a coffee shop while pursuing a degree in linguistics. Little did he know the adventure that he was beginning. Following a visit from WBC Champion Tim Wendelboe, Pete realized there was more to being a barista than he had known. This landmark moment in Pete’s coffee career would become the spark that started a fire. He began his competitive journey with a dark horse win in the 2005 Midwest Region competition held in his hometown of Kansas CIty. From there he went on to compete for 6 more seasons, winning 4 more regionals, 2 US Championships and finally achieving his ultimate goal of 1st place in the world in 2013. One particularly pivotal year in his coffee career was 2011. While living in Hawaii, he saw a unique opportunity. Pete decided to pick, process and roast his competition coffees. The knowledge that he gained during this experiment did more than help him achieve his first national win. Along with many origin country visits, he gained a wealth of knowledge about farming and processing methods. He has spent the past 5 years focusing on coffee quality.  Most recently he has focused on coffee roasting techniques and how they affect the flavor of the cup. After winning the WBC title he formed Licata Coffee Consultants, coaching and advising competitors, including Hidenori Izaki the 2014 World Barista Champion.

For more details on Pete's coffee history view his VisualCV.



Holly Bastin

Project Coordinator



After being introduced to the world of coffee houses her first year in college, she landed her first job as a barista in Kansas City in 1999. In 2002 the very first Midwest Regional Barista Competition was held in her home town of Kansas City and she decided to participate. From there Holly was hooked. In 2004 she turned her attention to the roles of judge and coach. In 2006 she was asked to join the United States Barista Championship committee and served as head judge at many events. In 2009-2010 she became a certified world barista competition technical judge as well. One of her first competitors as a coach was none other than Pete Licata. In his first competition in 2005 he came home with first place. From there they would go on to work together for seven more competitive seasons. The results were 11 top three finishes, five regional wins, two national titles and finally- taking home the world crown in 2013. One of her ongoing duties while acting as coach was espresso development and quality control. In 2014, after the formation of Licata Coffee Consultants, she and Pete coached Hidenori Izaki of Japan and Craig Simon of Australia. Holly’s primary role was in speech development and refinement, ensuring that their individual messages were clear, honest and dynamic. Both advanced to the World Finals with Hidenori becoming the first Asian World Barista Champion.

For more details on Holly's coffee history check out her VisualCV.