Most coffee businesses treat quality as something that happens on its own… until it doesn't.
For hospitality groups and hotels: programs that turn coffee into a reason guests come back.
For roasters and coffee brands: quality systems that hold consistency as you grow.
For equipment and product companies: technical input from someone who's used your gear at a world championship level.
I work with a small number of each every year. Here's what that looks like:
I'm Pete Licata. 2013 World Barista Champion, author, competition mentor, former Head of Coffee at Nomad Coffee Group, and co-founder of Caffeine Control Coffee. Twenty years across competition, commercial and specialty R&D, and building my own brand from scratch means I understand what exceptional looks like and what it actually takes to deliver it at scale.